Philanthropy and Heritage: Mike Nekta’s Family Tradition of Giving Back to their Bukharian Community

At Nekta New York, our mission is not only to create world-class diamond jewelry, but also to build lasting value in the communities we serve. This commitment comes from our heritage.

Our story is deeply intertwined with the history and resilience of the Bukharian community. The Bukharian Jewish people have a long and proud tradition of generosity, perseverance, and tight-knit family values — traditions that have survived centuries of migration and cultural change. It is these enduring values that continue to inspire every facet of our work at Nekta New York, from designing luxury diamond jewelry to giving back meaningfully to the New York community we call home.

In a recent article in The Bukharian Times (April 17–23, 2025), the Nektalov family was honored for their leadership and generosity in organizing Passover support for hundreds of families in need. Through the Edik Nektalov Foundation, over 350 Bukharian Jewish families received essential holiday packages — including matzah, grape juice, eggs, chicken, beef and more — helping them celebrate Pesach with dignity and joy.

Traditional Passover food expenditures create financial pressure on families who want to celebrate this holiday because Passover stands as a season dedicated to reflection and thankfulness and family union. Mike Nekta at the helm of the Nektalov family united with his family members to make sure every Bukharian community member would receive needed support for their Passover observations. Members of the Nektalov family along with additional volunteers expended immense effort to sort and prepare and deliver aid through a process filled with respect so each recipient felt appreciated and supported.

Led by Mike Nekta’s family, this tradition of charity reflects the deeper values behind the Nekta brand: trust, community, and a passion for giving.

The Edik Nektalov Foundation, named after Mike Nekta’s late father, was founded with the vision of continuing Edik’s legacy of generosity. Edik Nektalov was well known for his selfless spirit and deep love for his people. He firmly believed that success meant little unless it could be shared with others. Today, the Foundation carries forward that same spirit — not only during Passover but throughout the year — by supporting education initiatives, healthcare access, and emergency relief efforts within the Bukharian and broader New York communities.

As a first-generation American with Bukharian roots, Mike Nekta continues to uphold these values not only through fine jewelry craftsmanship, but also through active involvement in his ethnic community.

Heritage and philanthropy unite in the life of Mike Nekta to create enduring legacies. His personal observations of immigrant family experiences have given Mike special abilities to support both his business operations and charitable work. He emphasizes jewelry stands beyond its aesthetic value since it embodies memories and love and commitment which align with his charitable character.

When you buy from Nekta New York, you’re not just purchasing a piece of jewelry — you’re investing in a legacy of integrity, heritage, and heart.

Every diamond engagement ring, every exquisite bracelet, every custom piece created by Nekta New York carries with it the story of resilience, tradition, and community pride. Our designs are inspired not only by the latest trends but also by the timeless values that our Bukharian ancestors cherished — strength, unity, and beauty that endures through generations.

Moreover, giving back is not an afterthought at Nekta New York — it is an essential part of who we are. Philanthropy and luxury craftsmanship exist side by side, creating a business model rooted in responsibility, compassion, and excellence. It is this fusion of fine artistry and heartfelt purpose that sets Nekta New York apart in the competitive world of luxury diamond jewelry.

The stories about our company motivate customers to value their Nekta New York jewelry even more intensely. Along with their personal celebrations, customers participate in a greater purpose by supporting Nekta New York which uses business profits to support both people and communities.

Mike Nekta along with his team demonstrates continued enthusiasm for developing their philanthropic initiatives across the future. The Edik Nektalov Foundation continues developing its initiatives through scholarship programs targeting Bukharian students and cultural heritage programs while planning new seasonal support drives for needy families.

At Nekta New York, we believe that heritage and philanthropy are inseparable. They are the twin pillars upon which lasting success is built. We are proud to be part of the vibrant tapestry of the Bukharian community and to contribute positively to the diverse fabric of the New York community at large.