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Close-up of artisan's hands crafting intricate jewelry on a workbench with traditional tools and warm lighting highlighting the craftsmanship.

It’s 2026 and It’s Still Nekta or Nothing — Her...

In the ever-evolving world of fine jewelry, some principles stand the test of time while others adapt to new realities. As we look toward 2026, it’s clear that mastery and...

It’s 2026 and It’s Still Nekta or Nothing — Her...

In the ever-evolving world of fine jewelry, some principles stand the test of time while others adapt to new realities. As we look toward 2026, it’s clear that mastery and...

Close-up of a sparkling diamond held between fingers, bathed in warm light with abstract shapes symbolizing clarity and knowledge.

If Your Jeweler Can’t Explain It, They Shouldn’...

Buying fine jewelry isn’t just about selecting something beautiful—it’s about making an informed decision with confidence. Yet, in a world filled with glittering displays and persuasive sales pitches, many buyers...

If Your Jeweler Can’t Explain It, They Shouldn’...

Buying fine jewelry isn’t just about selecting something beautiful—it’s about making an informed decision with confidence. Yet, in a world filled with glittering displays and persuasive sales pitches, many buyers...

Jeweler's hands repairing a sparkling diamond ring on a wooden workbench with tools and loose diamonds under warm focused light.

I Fix What They Break: Confessions of a Problem...

Diamonds might last forever, but bad decisions around them certainly don’t. My name is Mike Nekta, and while others are selling jewelry, I’m solving problems with a human-centered approach. The...

I Fix What They Break: Confessions of a Problem...

Diamonds might last forever, but bad decisions around them certainly don’t. My name is Mike Nekta, and while others are selling jewelry, I’m solving problems with a human-centered approach. The...

Close-up of a sparkling diamond ring on rich velvet fabric, highlighted by warm lighting that showcases its intricate details and timeless elegance.

Passion vs. Paychecks: The Difference Between E...

Jewelry is more than a collection of precious metals and stones—it’s an art form, a legacy, and a reflection of personal passion. In today’s marketplace, the difference between genuine expertise...

Passion vs. Paychecks: The Difference Between E...

Jewelry is more than a collection of precious metals and stones—it’s an art form, a legacy, and a reflection of personal passion. In today’s marketplace, the difference between genuine expertise...

Close-up of a jeweler’s hands shaping delicate jewelry with tools, surrounded by gemstones and metalwork in a softly lit workshop.

Why 97% of Jewelers Are Still Behind: A Reality...

The jewelry industry has always been associated with glamour, heritage, and luxury. Yet behind the polished storefronts and brilliant showcases lies a less glamorous truth: when it comes to embracing...

Why 97% of Jewelers Are Still Behind: A Reality...

The jewelry industry has always been associated with glamour, heritage, and luxury. Yet behind the polished storefronts and brilliant showcases lies a less glamorous truth: when it comes to embracing...

Close-up of a sparkling pear-cut diamond with intricate facets reflecting light against a soft, dark background.

How Light Reflects in a Pear Cut Diamond and Wh...

I’ve noticed something after years of looking at diamonds with clients. Most people think they’re buying a shape, but what they’re really buying is light.That’s especially true with a pear...

How Light Reflects in a Pear Cut Diamond and Wh...

I’ve noticed something after years of looking at diamonds with clients. Most people think they’re buying a shape, but what they’re really buying is light.That’s especially true with a pear...