The Hidden World of Fancy Color Diamonds: Stories From a Third-Generation Jeweler

I grew up around fancy color diamonds long before most people even knew what they were. Back then, they weren’t on Instagram, they weren’t on every jewelry website, and they definitely weren’t mainstream. Only a small circle of dealers and collectors really understood their beauty. I was lucky enough to be raised in that world.

Some of my earliest memories in the Diamond District involve watching my father and grandfather handle stones with a kind of respect that stuck with me. They didn’t rush. They didn’t flip the stones around like objects. They held them gently, studied them in soft light, and let the color speak. I didn’t realize it at the time, but I was being trained without even knowing it.

Most people don’t realize that fancy color diamonds used to be a little mysterious. Before the modern grading system, dealers relied almost completely on their eyes. If a stone had a rich, pure yellow, they’d call it “canary,” but even that word meant something different depending on who said it. Everyone had their own scale, their own vocabulary, their own way of reading a stone. There was no single language for color.

I’ll never forget something that happened when I was a student at the Gemological Institute of America. We were learning how to grade color using comparison cards, controlled lighting, and an entire setup designed to standardize the process. I was taking it seriously, the way any student would. But at one point, I raised my hand and said to the instructor, “My father doesn’t use any of these tools. He doesn’t need them.” The professor looked at me and said, “You’re right. After enough years, some people develop an eye for color that’s stronger than any instrument.” That moment hit me hard. It was mind-blowing because even the instructor — someone teaching color grading at the highest level — was relying on tools while the people in my family could glance at a stone and call the quality almost instantly. That’s when I realized the depth of what I had inherited.

As I got older and started working in the business myself, I began to understand why fancy colors create such strong reactions. These stones aren’t just diamonds with color. They’re personalities. They have presence. When you see a strong colored diamond, you don’t forget it. It stays in your mind the way a powerful piece of art stays with you.

One of the first stones that really taught me something was a vivid-level yellow my father showed me when I was young. I didn’t know the terminology yet, but I remember feeling like I was looking at something rare. The color felt alive. It was glowing in a way I couldn’t explain. That moment taught me something no book, no lab, and no certificate could ever teach: saturation is a feeling, not just a measurement.

Years later, when I began helping clients build their collections, I realized how valuable that early training was. Fancy color diamonds don’t behave like white diamonds. Two stones with the same grade can look completely different. One can have that rich, electric presence. The other can feel quiet or muted. You have to know what you’re looking for.

I’ve met collectors who immediately recognize that magic when they see it. And I’ve met people who discover it for the first time in my showroom. I love both experiences. I enjoy watching someone’s eyes light up when they finally understand the difference between a basic fancy color and a truly exceptional one.

And then there are the people who think they can buy a fancy color diamond by comparing certificates alone. I’ve seen this too many times. Someone will walk in with a stack of papers, ready to make an investment based on numbers and charts. But fancy colors don’t work like that. You can’t spreadsheet your way into a great stone. You have to see it, feel it, connect with it. The best stones are the ones that speak to you.

Over the years, I’ve been blessed to guide clients through some incredible purchases. People come to me from all over the world because they want someone they can trust — someone who understands fancy colors the way my family has for generations. When I help someone find the right diamond, I don’t just hand them a stone. I hand them everything I’ve learned growing up in this business.

Fancy color diamonds are a world within a world. A world of nuance, history, instinct, and beauty. And when you understand them the right way, they become one of the most meaningful purchases you can ever make.


If you ever want to explore this world, I’ll be here to guide you.

Work With Me One-On-One

 

If you’re exploring a rare diamond or commissioning a piece of jewelry built with real craftsmanship, I invite you to connect with me directly. I work privately with clients who appreciate high-quality stones and meaningful design, and who are ready for a level of work that isn’t mass-produced. My consultations are for people who want clarity, honesty, and personal guidance for important purchases like engagement rings, fancy color diamonds, investment-grade stones, and heirloom-level pieces. If that sounds like you, I’ll walk you through everything step by step.

📅 Schedule a call: https://calendly.com/mike-nekta

📞 Phone: +1-212-921-4647

🏙 Showroom: 74 West 47 Street, New York, NY 10036

Email available upon request.

Back to blog

Leave a comment

map

+1 (212) 921 - 4647

74 West 47th Street New York, NY 10036

Call to Book Appointment

Our Customer Testimonials From Google Reviews

4.8 / 5.0

Nekta New York

I rarely write reviews but working with Mike has been a true pleasure! My fiancé and I flew from Austin to meet with him - and we left with the most exquisite engagement ring! His craftsmanship is impeccable and his true passion for what he does is clearly apparent…not to mention how wonderful his client service is! He sized the ring on the spot and made sure that all the documentation (and the ring) made it safely to Texas. We are now having him create the wedding band of my dreams. If you are looking for exceptional artistry, a lovely experience and a collaborative relationship to design your jewelry - look no further than Mike Nekta!

Elizabeth

Nekta New York

I had a fantastic experience with Mike who helped us choose our diamond. He was informative, passionate, and genuinely wanted us to be happy with our decision. His kindness and positive attitude made the process enjoyable. We don’t live in his area so he went above and beyond by texting us to keep us informed of the whole creation process. Highly recommend him!

Naina A.

Nekta New York

I just got my engagement ring through Mike Nekta and I can’t even begin to say how pleased I am! The entire experience has been wonderful from start to finish. First, the uniqueness and quality of the piece itself is outstanding. The pricing was surprisingly good considering all the factors involved. But most especially, Mike’s personal level of interest in pleasing us as his clients- you rarely find that level of personal service anymore! He cared about making my dream come true. He bent over backwards to make my dream ring possible for me! He clearly deals with elites who spend far more but it didn’t matter to him, he cared just as much about my purchase. I really appreciated that. I definitely plan to shop with Mike again!

Erin

Nekta New York

Mike is the best! I told him exactly the type of Diamond I wanted for my solitaire engagement ring and he helped my fiancé find the best diamond to not only fit his budget but one I would fall in love with! He really listens to what you like and want and really does exceed to help fit those desires in a ring. Definitely will be coming back to him for our wedding bands and all future jewelry purchases!

Zobeina M.

Nekta New York

This is my second big purchase with Mike Nekta and as always service education quality of the purchase has been nothing but fantastic! Surprise my wife with an upgrade for our seven year anniversary, Mike Nekta came through with flying colors! This place will always be my first & last stop! I could’ve easily spent more money but Mike made sure that what I was buying was the right ring not the most expensive and that’s what I love about shopping with him.You can find a jeweler that sells you anything you want to buy but when you find a jeweler that guide you in the right direction and builds trust with the customer then you’re not only have a jeweler you have an emotional connection same as you do a friend. Thanks Mike!!!

Ronald J.